Market Demand (pain points 1)
【Want Serenity?】…(The neglected privacy and tranquility)
Market：
。72% of consumers list toilet noise as one of the top three noise sources in households (NSF survey, 2021)
。68% of users feel their privacy is exposed due to flushing sounds
(Environment and Behavior, 2018)
Experts：
。Silent design is not just about comfort, but also psychological privacy protection
(Dr. John Grohol, psychologist and founder of Psych Central)
Official：
。Recommended nighttime ambient sound should be below 40 decibels
(WHO 2018 noise guidelines)
。Requires public toilets to use low-noise equipment under 45 decibels
(U.S. ADA Act)
【Want Sustainability for Life & Environment?】
Market：
。89% of consumers are willing to pay 15% more for water-saving toilets
(EPA poll, 2022)
。83% of consumers consider "household water conservation" the top sustainable action (UNEP 2024 global survey)
Experts：
。Water-saving toilets offer the highest cost-performance solution for urban water scarcity (Dr. Emma Richards, IEA water resources expert)
Official：
。85% water savings equals annual water usage for 730 million people
(WHO standards) (Global population: 8.02 billion)
。Mandatory ≤4L/flush standard (current: 6L), non-compliant products banned
(EU Ecodesign 2027)